Objectives

For the 2^nd consecutive time, Singapore Tourism Board had approached East West Executive Travellers for a one-of-a-kind program to host the Clipper Ocean Race teams for a day during their Singapore stopover after the overwhelming response received from crew participating in the previous edition of the race. Taking into consideration that the crew had gone to various countries on their journey across the world, the program had to be unique in order to create a lasting impression.

Challenges

• Cultural differences of participants
• Competing stopover destinations and their offerings to crew members
• Improve on experience from prior program run

Solution

To discover, explore, interact and experience as East West prepared an exciting and fun-filled trail of discovery showcasing the perfect mix of flora, fauna, food, history and culture of this small yet dynamic country. Armed with cluebooks, maps and brimming with enthusiasm the crew embarked on what can be described as “The Authentic Singapore Experience”.

• Clue book and activity management
• Logistics management and Routing of trail
• Coordination with various suppliers to bring the amazing route planned into fruition

Result

With a smaller group this time round, East West was able to deliver a more focused yet highly interactive and hands on experience which was truly appreciated. The opportunity for participants to immerse themselves in the delights of local Singapore - meeting with the locals and the chance to taste and see the sights and sounds of the country - left them with a greater appreciation for the destination and memories for time to come.